A vast cultural movement is emerging from outside the Western world. Truly global in its range and allure, it is the biggest challenge yet to American mass-produced popular culture. New Kings of the World (Columbia Global Reports) is a book about the new arbiters of mass culture – India’s Bollywood films, Turkey's soap operas, or dizi, and South Korea's pop music. Fatima Bhutto's new book is an important dispatch from a new, multipolar order that is taking form before our eyes.
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